How to Turn LinkedIn and Twitter Into Lead-Generating Machines

Hannah Tapan

April 22, 2025

If you’re trying to grow your brand or build trust in your industry, showing up on LinkedIn and Twitter (X) is no longer optional, but essential.

These platforms aren’t just for job seekers or breaking news anymore.

In 2025, they’re two of the most powerful spaces for thought leadership, networking, and lead generation, especially if you’re a founder, marketer, or service-based business.

So, how do you actually stand out in a sea of content? Let’s break it down.

The Importance of Personal Branding on LinkedIn & Twitter

Having a great offer isn’t enough if nobody knows or trusts you. That’s where personal branding comes in.

Whether you’re a founder, coach, or consultant, LinkedIn and Twitter are where people go to:

Learn from experts in their industry
Stay up to date with trends and opinions
Connect with like-minded professionals

A consistent presence with a clear voice and message helps you:

Build credibility
Attract collaborations
Generate inbound leads

What’s Different Between LinkedIn and Twitter in 2025?

LinkedIn is best for long-form storytelling, business lessons, industry insights, and building authority in professional communities.
Twitter (X) is better for quick thoughts, opinions, trend commentary, and casual takes that spark real-time conversations.

Both platforms reward consistency, but the style and structure of your content matter.

How to Craft Viral LinkedIn Posts and Twitter Threads

Let’s be honest: going viral isn’t always the goal, but high-performing posts are.

What Works on LinkedIn in 2025:

Story-driven posts with personal insights, lessons, or challenges
List-style formats (e.g., “5 mistakes I made as a first-time founder”)
Native documents & carousels for visual storytelling
Clear hooks and spacing for readability

Example:

“In 2022, I had 0 clients. In 2025, I built a 6-figure agency. Here’s what changed 👇”

That’s the kind of post that gets people to stop scrolling.

What Works on Twitter (X) in 2025:

Threads that educate or challenge norms
One-line, bold statements to spark engagement
Screenshots of insights, visuals, and even memes (if aligned with your tone)
Quotes, reposts, and real-time commentary on trends

Example thread:

“10 mistakes I made building my first business (so you don’t have to): 🧵”

📌 Pro Tip: Use the first line as your hook. If it doesn’t stop the scroll, nothing else gets seen.

Best Engagement Tactics for Networking and Lead Generation

Posting content is only half the battle. Engagement is where the magic happens.

Here’s how to turn attention into actual opportunities:

Comment meaningfully on others’ posts, especially on content from your ideal audience or industry peers
Send personalized DMs after engaging with someone’s content (don’t pitch right away)
Ask open-ended questions in your content to spark replies and build visibility
Repurpose your best comments or threads into carousel-style posts for LinkedIn

How This Leads to Business:

More visibility → more profile visits → more DMs → more trust
Most people won’t engage publicly, but they’re watching in the background
When they need what you offer, you’re the first person they think of

Leveraging New Features and Trends

Staying up to date with platform changes gives you a competitive edge.

LinkedIn in 2025:

Creator Mode now highlights your best posts in a featured section
Native video posts and carousels get prioritized in the feed
New analytics dashboard shows who’s viewing your content by job title and industry
LinkedIn now allows AI-assisted post suggestions: a great starting point if you’re stuck

Twitter (X) in 2025:

Long-form posts (Notes) are rolled out to more users
You can now schedule threads natively and view engagement per tweet in real-time
Integration with Spaces 2.0 allows hosting live discussions and linking them to your profile
X Premium offers boosted visibility for content from verified creators

💡 Use scheduling tools like Buffer, Hypefury, or Typefully to plan your week’s content in advance and track engagement.

Actionable Steps to Position Yourself as an Industry Expert

Want to start building your presence but not sure how? Here’s a quick plan:

Optimize Your Profile
- Clear headline (what you do + who you help)
- Profile photo + banner image with consistent branding
- Highlight your best posts or offers in pinned content
Post 2–3x Per Week
- 1 insight post (e.g., lesson learned, trend analysis)
- 1 educational post (e.g., tips, how-to thread)
- 1 story or behind-the-scenes
Engage 10–15 mins daily
- Reply to comments
- Comment on others’ content
- DM someone who engaged with your post
Repurpose Across Platforms
- Turn your Twitter threads into LinkedIn carousels
- Share LinkedIn posts as scripts for video content
- Cross-post but tweak captions to match platform tone